Xbox 360 Turns a Profit
Microsoft has got at any rate one leg up along Sony in the latest round of the console wars: The party's Xbox division has turned a turn a profit for the first fractional of the company's fiscal year.
A report on GameDaily says Microsoft's second quarter and first one-half earnings report for the period ending December 31 show the Xbox division poster an operating income of $524 million, the bulk of which appeared in the second quarter, during which the division earned $357 million. The full compares with a loss of $423 million over the same time period last year.
The Amusement and Devices Division of which the Xbox is a part is also responsible for PC games and the company's Zune media player, but the Xbox 360, driven by the unexampled achiever of Halo 3, was given main credit for the division's melioration. In its 10-Q filing Microsoft said, "Xbox weapons platform and PC game revenue increased $1.0 billion or 35 percent during the six months finished December 31, 2007, A a result of increased Xbox 360 console sales, videogame sales led by Halo 3, Xbox Live revenues, and Xbox 360 accessory sales." The filing also said increasing console, game and appurtenant gross sales over the remainder of the financial year would continue to grow the Amusement and Devices Division revenues.
At this year's CES in January, Sony CEO Kaz Hirai said his company would try to achieve profitability with its PlayStation 3 solace in the next financial year, beginning in April 2008, but a Nikko Citigroup analyst said that patc reduced production costs would decrease the losses incurred by the console, win would not likely live seen until late 2009.
https://www.escapistmagazine.com/xbox-360-turns-a-profit/
Source: https://www.escapistmagazine.com/xbox-360-turns-a-profit/